The people we build for

Four personas derived from a deep analysis of the product: who they are, what hurts, where they hang out, how to reach them, and what they resonate with.

The ICP: AI-pilled software teams at any scale

Who we build for

One ICP sits above the four personas: teams happy shipping with AI-first tools, whatever they build, at any size.

Portrait of Pete

Pete, the indie hacker

Core

Indie hacker / solo founder

Portrait of Max

Max, the product engineer

Core

Software engineer at a small startup

Portrait of Laura

Laura, the founding CTO

Buyer

Exec (founding CTO / VP Engineering)

Portrait of Marcus

Marcus, the platform engineer

Emerging

SRE / DevOps / platform engineer

Shared foundations

Read the overview